Not a bowl made of copper, but one containing mostly 1p and 2p coins, awkward change from those days when cash was commonplace. It struck me that many houses in my village, Chorleywood – where most residents are lucky enough not to need every penny – might have just such a bowlful, waiting to be collected for a charity.
It was late summer 2011: like many others I was saddened by the terrible drought and famine in East Africa, and the Disaster Emergency Committee had launched an appeal. I thought of our copper bowl. I had time – a week of unused holiday – and I had pent-up energy accumulated during a long injury induced break from running. I decided to carry out a local collection. If that was successful, perhaps it could be scaled up nationally. Could this be my Geldof moment? First, I would have to see how it went in Chorleywood.
There are rules to follow, you can’t just go round rattling a tin. You have to apply to your local licensing authority – in my case Three Rivers District Council – for a licence.
The licence duly came through, and my bluff was called. Now I had to do it. I based my plan of campaign on a 2005 Electoral Register of Chorleywood West, the most recent I could get my hands on. From this I calculated there were 2,003 households to target for collection. My first task was to get the flyers designed and printed.
I ordered plenty of these A4 flyers, folded in half to A5, ready for insertion into clear sealable plastic bags for delivery. The idea was that householders could simply tip their spare coins into the bag ready for collection.
2,003, I discovered, is a large number of houses, especially in a fairly rural area like Chorleywood, where there are many long driveways, and lengthy walks between them. Luckily I had help from my wife, a daughter, some of her friends, and one or two friends dotted round the village.
The main distribution effort coincided with some of the hottest October weather seen in England, with temperatures approaching 30°C, which made a full day’s delivery challenging. But this was still the easy part. The challenge was always going to be the collection, with the embarrassment of approaching strangers to ask them for money.
By the time we had finished delivering the leaflets, it was time to start collecting from our starting point. I made up some simple but authentic ‘Authorised Collector” badges, and I began in my own road, where I had an early taste of the range of responses I could expect. One man opened his door, stared at me blankly while I made my brief pitch, then shook his head silently and closed the door. One lady opened her purse, and on failing to find much in the way of change, considered for a moment before placing a ten pound note in the bag.
One man who lived in a large gated house resisted the temptation use the intercom to tell me to go away: instead he buzzed the gate to allow me to approach his front door, where he made a donation. Perhaps he wished to dispel the impression that visitors to his castle weren’t welcome. Most gave something, but only one or two fitted my target profile – the ones who had accumulated small change that they didn’t need, which they were happy to donate.
As we ventured further into Chorleywood, a pattern emerged. We were doing this at a difficult time of year: the kids were at school and many houses were empty. By the time the occupants had returned it would be too dark to be knocking on doors. We made two attempts to collect from each address: if the second was unsuccessful we put a slip through the door.
My first full day of collections was only patchily successful, and I hadn’t needed any trips back to my car to relieve the weight of my shoulder bag. But one man said yes, I’ve got a whole shoebox full of 1p and 2p coins. Do you really want them? Yes, I explained, that’s exactly what we’re looking for. They’re in the attic, he said, can you come back in an hour? And there it was, a big box of coins. It took me twenty minutes to count and bag it, but I didn’t mind. For reasons which might not reflect well on me, I’ve always enjoyed counting money.
A number of encounters stayed in my mind. There was a very trusting old lady who asked me inside and chatted for ten minutes while she fussed around trying to find the bag. Don’t worry, I said, I’ve got plenty of spares. No, she said, it’s here somewhere. Of course she was just lonely and wanted a chat. There was a picture of a smiling boy in a stadium wearing a baseball cap. “My grandson” she said quietly. “They’re in America. I don’t see them very often.”
I reached the house of a friend of ours. She said she’d seen the leaflet and thought it was a great idea. “How’s it going?” she asked. It had been a slow morning. “So far I’ve got more material for a book than money” I replied glumly. They kept a jar for small change in their hallway so large that she needed my help to safely tip it out. “This is the moment it’s been waiting for” she said. That’s what I call a friend. Time to stop for the morning and end on a high.
One man said he had an accumulation of foreign coins, would I accept those? I thought, why not, we could get something for them. Another man raised his finger and said “Wait a minute.” He soon came with a Swiss 50 franc note, with about a quarter missing. “You’re welcome to this if you can use it.’ After a little research, I posted it off to the Swiss National Bank, and within a few days they sent back a brand new 50 franc note. Now that’s a country which takes its currency seriously. I was able to exchange it for about £35.
When my wife was collecting she called on one of the grandest houses in Chorleywood, a mansion in a row of mansions. The lady of the house invited her in, and then spent fifteen minutes explaining why she wasn’t going to give anything.
Of course, no-one is obliged to donate – after all, it’s their money. I’m not too fond of cold-callers on the doorstep myself. Many said they had already made a contribution to the TV appeal. But to gratuitously waste the collector’s time seemed a step too far. Perhaps she was lonely too.
There is an artist well-known in the village, who contributed generously, and then said “Now it’s your turn.” She had up a charitable foundation in the name of her son who had died tragically young, and asked for a donation. I was happy to oblige, reassuring her that the money was coming from my own pocket.
One of the incidental benefits of the project was the opportunity to get up close to some interesting and beautiful local houses. For years I had been amused by a sign announcing a house named after a southern US state, tucked out of sight down a long driveway. It seemed an absurd name for a house in commuter belt Hertfordshire. But on approach it was a large white house with a grand portico, surrounded by open country. With the unseasonably blue sky behind it, it could have been a plantation house in the Deep South.
One finding from our team of collectors was that we obtained better results collecting in our own roads, where we were better known and (hopefully) trusted. If I had been able to recruit a collector for each road, as well as having much less work to do, we might have collected more.
As the collection drew to a close, it was gratifying to receive a number of phone calls from people who had been out when I called, many with large piles of coins to contribute. It felt good to ring a doorbell knowing my visit was welcome.
I had my eye on another source of funds. In the City dealing room where I worked was a huge glass jar, into which people would drop their small change and leftover holiday coins and notes. Over a few years it had filled to a point where it took two people to move it. Having established that there was no plan to empty it and no proposed use for its contents, I was allowed to annex it.
But before simply tipping out the contents and counting them, I had another wheeze to increase revenue: a charity competition at £10 a ticket. Entrants had to guess the total value of UK currency in the jar, and half of the ticket money would be given out in prizes for the three closest guesses. Twenty-five entrants meant another £125 for the appeal.
The entries provided support for the idea of the wisdom of the crowd, with the mean of all the guesses coming in within 3% of the correct figure – although one respected analyst was so spectacularly wide of the mark that subsequently I regarded his work with scepticism. Some colleagues volunteered to help out on a quiet afternoon , and we spent a happy half hour counting. That jar contained £263.56 in British money, just 94p away from the winning guess. Adding in the money from the competition and the proceeds of selling a few Euros, the jar brought in nearly £400. It was quite an effort to take that lot to the bank.
Once all the collections were finished, and the coins bagged up, I drove my overburdened car to the nearest bank that was open on a Saturday morning to deposit it into the DEC East Africa Appeal account. I also found a dealer where I could exchange the accumulation of foreign coins. Adding everything together, we had raised £2,603.56 – the local contribution averaging slightly more than £1 per house.
Was it worth it? Yes of course, we raised a decent sum of money for an excellent cause, and the experience of planning and carrying out the collection was interesting and mostly enjoyable, if sometimes exhausting. Would I do it again? Well, no. The most stressful part was ringing on strangers’ doorbells. Perhaps I’m not sufficiently thick-skinned. And though we raised a worthwhile amount, it didn’t seem amazing for the effort and time we had put in. It would have been much easier to work (even) harder in my regular job and make a personal donation.
I remember calling on a house occupied by a couple I took to be recently retired. The man took me into his garage to show me some neatly arranged storage jars he had accumulated, each filled with a different denomination: 1p, 2p, 5p and 10p. He hadn’t really known what he was going to do with them, so he seemed quite grateful to have the opportunity to put them to good use. While he took them away to decant them, I chatted to his wife. “That’s a very kind gesture of your husband” I commented. Her face softened and her eyes seemed to lose their focus.
“Yes. That’s the kind of man he is.”